In terms of its fashion-show casting, Victoria’s Secret puts heavy emphasis on physical fitness, messaging it's ramped up in the past few years with its Train Like an Angel campaigns, which push the brand’s activewear offerings and might serve to silence critics who contend that Victoria’s Secret’s idea of "what's sexy" is all about being thin. These women represent so many important aspects of diversity that should be celebrated beyond solely focusing on their bodies." It should not be done by putting other women down, including the 60 women that are excited to be in our Fashion Show. Victoria’s Secret believes the body positivity dialogue should be positive. Scrutinizing women’s bodies of any size related to the Victoria’s Secret brand is unfortunate because it puts judgment on women of any body type. They represent many stages of a modeling career, and each has her own story to tell. In a statement provided to Glamour, Monica Mitro, EVP of public relations at Victoria’s Secret, said: "The women in this year’s show are from all over the world. But decisions about its annual runway extravaganza can’t be taken lightly: The Victoria’s Secret Fashion Show takes a full year of planning and can cost upwards of $20 million to produce, L Brands' chief marketing officer Ed Razek told The New York Times in 2016. Take the acclaim of Savage x Fenty, which closed New York Fashion Week with a runway-show-performance-art hybrid starring an exceptionally diverse cast of models and dancers, as "a good example of a sexier brand sending out a clear message about who the lingerie is for and who should enjoy it: the women who wear it."Ĭan Victoria's Secret thrive with the same old formula? The brand doesn't normally comment publicly on the lack of body diversity among its models. "And while Victoria's Secret continues its buzz, it's suffering on the buyers front."īody positivity, meanwhile, is "one of the key movements within the lingerie industry,” says Jo Lynch, lingerie editor at trend forecaster WGSN. "We get it, we’re enormously successful and have been for a very long time."There's a difference between buzz and buyers," explains Jeetendr Sehdev, New York Times best-selling author of The Kim Kardashian Principle and celebrity branding authority. "Nonsense gets written about us God bless, we understand, we’re a big target, a very big target," he concluded. And they carp at us because we’re the leader." It is the only one of its kind in the world and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us. "Well, why not? Because the show is a fantasy. No, I don’t think we should," said Razek. "It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show? No. No one is critiquing the VS show for its failure to feature pregnant models (Irina Shayk, Alessandra Ambrosio and Lily Aldridge have all done so, albeit in the early stages of pregnancy with their bumps covered up - although this could have been a personal choice rather than an instruction from the brand), but rather its limited view of what it means to be beautiful.īy the sounds of it, Razek has no plans to change his formula anytime soon, writing off any criticism to jealousy. A pregnant Irina Shayk in the 2017 Victoria’s Secret show Getty
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